Experience Platform Integration. Adobe Offer Management allows you to weigh, prioritise, and customise offers based on criteria like location, loyalty status, and more. The content of the link is automatically integrated in the XML output document. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Content links: this is the native content management mode. The first step is to clearly identify the need: what you want to show in your report and what its goal is (monitoring, analysis, data export, etc. 1 - Tree: you can personalize the content of the tree (add, move, or. About content management; Content manager resources and principles; Use case: creating content management;. Created for: User. This service is designed to unlock new levels of scalability, ensuring that your notifications can reach a larger audience with seamless efficiency. It can help you to create, validate, and publish your messages. This lets you use data collected via a list or based on answers to a survey in a delivery. Experience the dream destination for marketing and strategy mavens. Important: If you are using RHEL, you must be willing to disable SELinux or to have your architects write custom SELinux rules to check that an enabled SELinux is not causing issues with Campaign operations. To schedule, reschedule, or cancel your exam: First, log in to the Adobe Credential Management System with your Adobe ID. For each action, a wizard lets you configure the update. For more on this, refer to this section. With Adobe Campaign v8, cube reports are optimized and bring better scale capabilities than Campaign Classic v7. Commerce Full Service. Make sure that encrypted passwords are restricted. Check the Enabled box. Service Provider and Identity Provider initiated authentication. To perform this, follow the steps below: Browse to the Administration > Configuration > Data schemas folder of Campaign explorer. Adobe Campaign provides several reporting tools: Built-in reports: Adobe Campaign offers a set of reports on deliveries, campaigns, platform activities, optional functionalities, etc. For more on configuring time zones in Adobe Campaign, refer to Campaign Classic v7 Installation Guide. For more on this, refer to Presentation. Ease of Use. Break the link lets you delete, after confirmation, the link and all related parameters. Learn how to configure Microsoft® Dynamics 365 for use in the Dynamics and Campaign Standard integration. However they must comply with certain constraints. Each operator in the group can answer, but only the first reply is taken into account (except in the event of multiple approvals). 1 out of 10. Perform a file import (Tools > Advanced > Import package… > File), and select the datakitnms[Your language]packagemessageCenter. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation. Lead distribution and Email list management using the system is perfect. To do this, you need to create the schema of the table and update the database structure to generate the corresponding table. To create a new operator and grant permissions, follow the steps below: Click the New button located above the list of operators, and enter the details of the new operator. e. This is why privacy needs to be managed carefully. In this example, we want to deduplicate based. To do this, use the following syntax: %= targetData. Adobe Campaign allows you to check how your deliveries are performing through a set of built-in real-time indicators. Email options to track email status. 1 release, and Adobe Campaign v8. Based on 148 Adobe Campaign reviews and verified by the G2 Product R&D team. In Adobe Experience platform, configure a connection with Adobe Campaign by selecting a storage location for the exported segments. EFFICIENT CONTENT DELIVERY. It supports: signing and encryption of messages. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. For a better understanding of Campaign built-in. In the course of campaign development, you would have created hundreds of lists in profiles and targets. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Content management: lets you create or customize content. Email marketing. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The applied configuration is configured during instance creation. A landing page is an HTML page whose content is available on a Website and which enables users to enter information to be stored in the Adobe Campaign database profile. The Outbound schema must exist in the database and be linked to an FDA database. The Adobe Campaign explorer is accessible via the toolbar icon. About content management; Content manager resources and principles; Use case: creating content. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer. Community. Experiences The focused content forms the various experiences, presented to the visitor at. Change the label and select the category the offer should belong to. A Content management activity lets you create and manipulate a content and generate files based on this content. Create a typology rule and choose the Offer presentation type. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. Log into Adobe Connect Central and access Event Management > My Events page. To monitor the status of a set of workflows, you need to follow these steps: Create the monitoring workflow. N/A. Developer. Change its status to Valid from the Administration > Campaign Management > Non deliverables Management > Non deliverables and addresses node. Content management module. Adobe Campaign provides three high-level privileges through named rights: ADMINISTRATION (admin): gives access to everything and allows to do everything, bypassing all named right checks, so it includes the PROGRAM EXECUTION (createProcess) and SQL named rights. Transcript. These default groups, and their permissions, are listed in this section. Select Salesforce. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and. Parents <element> Children. Ensure consistent customer engagement to strengthen relationships over time. SE Ranking is an easy-to-use SEO platform that includes all needed tools for digital marketers to run strategic SEO campaigns and increase search presence. To access a personalization block folder via the explorer review, navigate to resources, Campaign management, personalization block. Campaign Standard APIs are aimed at letting you create integrations for Adobe Campaign Standard and build your own ecosystem by interfacing Adobe Campaign Standard with the panel of technologies that you use. Define links between the different data objects within the Campaign application. Content update: the task can modify the subject of the content or import all of the XML content. When starting with Adobe Campaign, you need to assess the default data model to check which table is the best suited to store your marketing data. Send a message to a supervisor via a “delivery” activity. Upgrade to the latest build. It provides a content management solution with Adobe Experience Manager. If you are administering campaigns (including landing pages) you may need to do the following: Define segments - You need to define segments and strategies for your targeted content. Go to. This content is copyrighted by Adobe Inc. This document describes some of the best practices around email design resulting in a well-developed email campaign template. Adobe Experience Manager (AEM) is the leading experience management platform. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The <compute-string> element enables you to generate a string based on an XTK expression to display a “built” label in the interface based on several values. The properties of the activity are divided into three steps: Content. Content management module. Manual monitoring. As a hosted or hybrid customer, contact Adobe to have a new built-in package deployed. Email marketing. Create, configure and send your first campaign. For publishing from AEM Sites using Edge Delivery Services, click here. based on preference data from user reviews. To process transactional messaging events, the following steps are applied on the execution instance (s): Event collection. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Competitors and Alternatives. Adobe Campaign V8 tutorials. Experience League. Communities by. An edit interface is used to input the content from the Adobe Campaign client console or via a web browser. The connection between the Journey Optimizer and Campaign instances is. AEM 6. To create a personalization block, go to the explorer and apply the following steps: Click the Resources > Campaign Management > Personalization blocks node. Integrated Campaigns with AEM in order to manage email delivery content and forms directly in Adobe Experience Manager. Adobe Campaign Classic is compatible with all the systems and tools listed in the Compatibility matrix. Campaign workflows. Developer. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content. Save. About content management; Content manager resources and principles; Use case: creating content management;. Learn more. See Get Started with Campaign Classic for more information. Select the delivery of your choice or duplicate the out-of-the-box Email delivery template, then select the duplicated template. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and. Customer data management. Right-click Recipient then select Actions and Modify the options of the targeting dimensions. Filtering rules let you define the messages to exclude based on criteria defined in a query. Use monitoring and reporting tools. *. Use the native email capabilities in Adobe Campaign with your other marketing channels. The list of all documents required for the. Integrate with Adobe Campaign v7/v8. Learn about. Customer data management. Get strategies to build your sender reputation and ensure maximum impact. Go next level with your campaigns using Adobe Campaign. To access Campaign built-in reports: Select the Reports tab of the Adobe Campaign interface. Moreover, quarantines. Enter the web form name. Hi, I am trying to fetch data from 3rd party endpoint and load it into one of data schemas in ACS. That’s why enterprise experience runs on Adobe. Adobe Campaign Content Manager module is a specific Campaign Classic built-in package that you can install to create recurrent newsletters or website. Fatigue management controls frequency and quantity of messaging to avoid over-solicitation of recipients. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and offline strategies to create personalized customer experiences. The board of directors of OpenAI, Inc, the 501 (c) (3) that acts as the overall governing body for all OpenAI activities, today announced that Sam Altman will. 0. Adobe Campaign v8 is deployed as a Managed Service: all components of Adobe Campaign, including the user interface, the execution management engine, and Campaign databases are fully hosted by Adobe, including email execution, mirror pages, tracking server, and externally-facing web. Learn how to configure file and resource management in Campaign With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic. Right-click the list of blocks and select New . Watch Adobe’s story. They make for easy integration of your application with various third-party and business applications. How the best practices are implemented in the. Select. To add a user to your instance, you must first create it in the Admin Console before managing it in Adobe Campaign Standard. Get up and running quickly, build on existing knowledge, and become an expert with your Adobe software by reading Adobe Enterprise Documentation. Whether your team is creating multichannel campaign assets, designing prototypes for mobile user experiences, or creating large-scale video content, you can do your best work with Creative Cloud for enterprise. This DAM clears bottlenecks. Customer Attributes in the People service is part of the Adobe Experience Cloud and provides enterprises a tool to push their customer data to the Experience Cloud platform. com. We give both marketers and developers the tools to do more with less. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. Content Management. The Cloud database technology does not require specific maintenance to guarantee the level of performance. Refrain from sending unsolicited email, push notifications and SMS messages. Adobe Campaign V8 tutorials. For more information refer to the detailed documentation. orderBy clause. ) and the work data (purchases, leads) for the solution, and all Adobe Campaign components communicate with the database in order to perform their. The channels are used independently with no connection between them, meaning customers stays in one channel within one workflow. Quarantine managementWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. In the Script tab of the Delivery activity, add the following command to load the content of the imported file in the delivery: delivery. For more on this, refer to the Destinations documentation. TAG MANAGER. CRM connectors enable quick and easy data integration: Adobe Campaign provides a dedicated assistant for collecting and selecting. Sundeep spent 7 years at Oracle as Vice President of Product Management for Oracle Responsys, an industry leading email campaign management solution. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. These rights can be edited from the Administration > Access management > Named rights node of the tree. Whether you’re new to marketing or revitalizing your current efforts, implementing IMC practices can help you provide a consistent marketing message and better reach your target audience. Right-click the outline you have just created and select New > Item or New > Personalization fields. Delivery execution. Have expertise knowledge on Migration and fixed many issues while migrating huge content. It is also possible to change the message forward form made available to the referrer To do this,. Get a closer look at which organizations are seeing up to a 293% ROI with Adobe Campaign. Americas. How Adobe is Transforming Omnichannel Customer Engagement - SS3 (opens in a new window). Adobe Campaign helps you personalize your customer’s experience by using their observed data. Managed Services | Adobe Campaign Focus on engagement not maintenance — with Managed Cloud Services Communicating with your customers. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. The content is defined in JSON format in Adobe Analytics for each trigger. In order to set up connections with external systems, you can create new external accounts. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. You must also specify the start and end dates. Whether you’re starting from a blank slate, or leveraging existing content fragments or templates, design and refine all. Use PI view restriction to protect privacy and prevent data from being misused. To enable the merge functionality, you first need to configure the Deduplication activity. Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels. The Content management activity is accessed via the Tools toolbar of the workflow diagram. It is installed by default on all instances and lets you initialize the list of bounce mail qualification rules, the list of domains and the list of MXs. To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. In layman’s terms, AEM – Adobe Experience Manager is a CMS (Content Management Solution) created to solve the troubles of digital marketing professionals and developers. Click on the Advanced parameters… link then check the “The content of the block is included in an. Campaigns A campaign is a collection of individual Experiences. From visual brand expression to brand purpose, the team delivers stunning creative advertising and campaigns based on deep customer insights. Create a data schema, as an Extension of a schema. Learn how to design workflows in these end-to-end use cases. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Adobe Campaign V8 tutorials. To create a personalization block, go to the explorer and apply the following steps: Click the Resources > Campaign Management > Personalization blocks node. Summit 2023 Highlights. Adobe provides real time creating and managing dashboard to monitor the sent emails. Elliott. About schema edition. The HTML and Text contents are generated by default in the publishing folder of the Adobe Campaign instance. Note that you can also use built-in operator groups to start with. Creating an email content in Adobe Experience Manager; Creating a Campaign form in Experience Manager; Creating a multilingual email with the Adobe Experience Manager integration; Campaign and Target. Install and setup the Adobe Campaign client Explore the Adobe Campaign Classic user interface Manage Marketing Campaigns Create a marketing plan, programs, and. Adobe campaign is good email marketing tool, we can semd large number of emails with ease. It empowers you to give your customers a consistent and. Content marketing involves creating content. Campaign workflows. For each typology, the Rules tab lets you add, delete or view the typology rules to apply. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. All new certification exams are proctored. AEM Brand Portal. g. For more information on SMS protocol and settings, refer to this page. Content management is an optional Adobe Campaign module. In that specific deployment model, former limitations on cubes do. Email designer Visually create personalized emails from scratch or use customizable templates and content fragments without any coding. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. This video explains. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. x. Adobe Audience Manager is a data management feature that helps users create unique audience profiles to identify valuable business segments and employ them across digital channels. Web Content Management and Workflow Engine are the applications that were developed to leverage the advantages of CQ5. In the Mobile tab, select. The profile details come up in a new tab. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. cross markets, driving best in class management of digital content based on Adobe solutions. Understand the key concepts of Adobe Campaign that help effectively plan, execute, and measure cross-channel marketing campaigns. The workflow engine. To create a task, click the Tasks link in the Campaigns tab and select Create. Create a new Inbound web type space. Now includes generative AI apps and features– powered by Adobe Firefly. 5 will continue to be released quarterly. Improve time to market and streamline operations so you can quickly make user experience updates and handle. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel. Adobe Campaign is a workflow management product that creates and delivers mass and personalized marketing campaigns to support email, mobile and offline delivery. An offer catalog is part of a single environment, to be specified beforehand. Adobe is changing the world through digital experiences. About content management; Content manager resources and principles; Use case: creating content. Products: Adobe Campaign, Adobe Journey Optimizer, Adobe Target. Fig 2. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. For a deeper dive on this topic, refer to this section. Customer data management. Creating user profiles. This steps also allows you to select the segments to export and specify additional XDM fields to include. Link to a content schema. ATM, IVR, Teller, Payments, Case MGMT, Site & Campaign. The Adobe Campaign Cloud database relies on Snowflake which contains the functional data (profiles, subscriptions, content, etc. The Adobe Campaign query tool can be found on multiple levels of the software: to create a target population, segment customers, extract and filter tracking logs, build filters, etc. Links to external tables give access to all the other tables in the database with the constraint of retrieving the data of the selected link with an aggregator. Action: the resulting content can be saved or generated. Links to external tables give access to all the other tables in the database with the constraint of retrieving the data of the selected link with an aggregator. Content management module. About content management. It offers a comprehensive suite of features that include email marketing, lead. The platform is user-friendly and intuitive, it saves a lot of time for the team. About content management; Content manager resources and principles; Use case: creating content. Once signed in, you can view and. Learn how to migrate your existing technical account(s) in this technote. ), the technical data (delivery jobs and logs, tracking logs, etc. Managing Recommendations Setup with APIs. Campaign Managed Cloud Services. 8%. Quarantine therefore allows you to avoid being added to denylist by these providers. Extraction (file). Using just External API activity is not an option because each time the workflow is run I need to have delta of records so the ones that appeared from the last workflow has been running. The demo campaign available in AEM follows all of these best practices. Harmonising all of your marketing channels is not an impossible task. Bruce supports Adobe Campaign, which is the product within Adobe Experience Cloud that allows marketers to plan, launch, and measure experiences across different touchpoints where consumers engage. Go to the Administration / Deployment / Package exports menu. The result is increased productivity and a reduced cost of ownership. Adobe Campaign Standard - Overview. Our service team maps to your KPIs and advises on strategy, workflows, best. Use the features offered by Adobe Campaign to monitor your deliverability. Perform a mass update. An outline can contain items and personalization fields, resources and offers:In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. Select the Delivery tab. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. . Save 40% on Creative Cloud. The Microsoft Dynamics 365-Adobe Campaign Standard integration supports custom entities, enabling custom entities in Dynamics 365 to be synchronized to corresponding custom resources in Campaign. But since we’re in the experience business, we’ll simply say that we’re proud to be named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. Supercharge your digital experiences with an end-to-end suite of digital marketing tools built on the only platform designed for personalization at scale. This way, Adobe Campaign users can connect to the Campaign console using their Adobe ID. Marketing campaign management is the process of planning, executing, tracking, and analyzing a marketing initiative. In a workflow, you can adapt activity execution schedules. Bruce has more than 15 years of experience working with digital marketing disciplines like web analytics , social media, mobile. Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. Campaign lets you set up approval processes for the main steps of the marketing campaign, in collaborative mode. Topics: Profiles. To sort the result set, specify the orderBy clause as an XML element with the sortDesc attribute. External accounts are used by technical processes such as technical workflows or campaign workflows. Create Brand kits to keep logos, colors, and fonts consistent and apply brand guidelines to images in a click. To sort the result set, specify the orderBy clause as an XML element with the sortDesc attribute. Create a new web application to access the custom table via the Adobe Campaign home page. With Adobe Experience Platform, let customers drive their own journeys where they receive real-time triggered messages through multiple channels based on their activity, demographics and any other customised data captured in the Unified Customer Profiles. : information on the instance: version, name, database engine, installed packages, server system indicators, a view of workflows and. This. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow. Customer Service. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. In the event content, enter the test information in XML format. Stage 1: Plan Prioritize, resource, schedule, and track progress for campaigns and all the content they require in Adobe Workfront, your work management system of record. Link to a content schema. Configure the eligibility rules and application themes linked to offers in a catalogue. Analysis and reporting. After the Destination has been. RHEL: 8. Content management module. Created for: Experienced. Web Content Management Features Out-of-the-box components Create pages with backward-compatible and flexible out-of-the-box components like bread crumbs, forms,. For designers, it is a powerful, feature-rich, and user-friendly tool great for building front-end applications. Understand the key concepts of Adobe Campaign that help effectively plan, execute, and measure cross-channel marketing campaigns. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content. Creating an offer environment by targeting dimension. ETL. Not just. The new data in the custom resources can be used for several purposes, including segmentation and personalization. ). Created for: Experienced. It supports Emails, Push, and SMS. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Create and use flowchart templates as well as strategic segments. You can filter resources by status, nature or type, or apply a personalized filter. Click the Content tab to define authorizations for this group. Topics: Profiles. Adobe Experience Manager Cloud Service Storage means the total combined storage available, at any one time, for all active data and content in Adobe Experience Manager Assets Essentials. How to sign in to your Adobe account. In the template, click the Seed addresses tab. When checking your email for deliverability, you want to focus on four main categories: data quality, message and content, sending infrastructure, and reputation. PROGRAM EXECUTION (createProcess):. Before its acquisition, it was formerly known as Day CQ5. PARTY BEHAVIORAL DATA. Grant access to Journey Optimizer. Use. Adobe Campaign Standard - Overview. Learn how to connect to Adobe Campaign in this page. Target uses this data for targeting returning customer. Adobe Campaign provides three high-level privileges through named rights: ADMINISTRATION (admin): gives access to everything and allows to do everything, bypassing all named right checks, so it includes the PROGRAM EXECUTION (createProcess) and SQL named rights. Apply the following stages: Edit the Administration > Configuration > Data schemas node of the Adobe Campaign tree and click New . Use features powered by Adobe Sensei AI. html. Data onboarded to the Experience Cloud is available for all Experience Cloud workflows. Other possible actions on a report being edited are detailed in this page. Steps in Microsoft Azure Portal: Leave the Admin Console window open for reference, and open Microsoft Azure Portal in a separate browser. It allows you to send emails, push notifications and SMS using Adobe Campaign Transactional Messaging capabilities. Creating a workflow. topics discussed, content shared, and campaign goals. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer. Learn about email marketing, customer journey management, omnichannel marketing, and more. AEM (Adobe Experience Manager) is a combination of digital asset management and. Learn more about workflows user interface and execution in these pages: Get started with workflows. These options contain the location of images for. Integration architecture of Data & Insights, Content & Commerce, and Experience Delivery. Capture and activate rich. The data concerning profiles is grouped in tabs. To create the report, apply the following steps: Identify the need. The advantages of this integration include: The same ID can be used for all Experience Cloud solutions. we can also create content. Adobe Campaign relies on a relational database containing tables that are linked together. User. Enter a label for it: Web Best Anonymous Offer for instance. XPath is a syntax that lets you locate a node in the tree of an XML document. In the template, click the Seed addresses tab. The content of this message can be personalized to meet your needs. The architecture diagram below illustrates how the various components of the Adobe Experience Cloud connect and integrate to achieve personalization at scale across data, content, and experience delivery. Match offers to people. Over 195 million on-trend, royalty-free Adobe Stock Collection photos, videos, and music. Campaigns. Quickly access technical help from an Adobe support expert and check the status of Adobe services. Emerging Technologies That Will Transform Experiences. About content management; Content manager resources and principles; Use case: creating content. Documentation. Campaign management provides digital marketers the opportunity to deliver personalized content and create dedicated experiences for visitors. Click the Create button. This process calculates the target population and prepares the personalized message. Attributes. Refer to the following video for the detailed steps. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer. @expr. Recommended Sessions. Adobe Campaign Content Recommendations in Email: Blog that describes how to leverage content recommendations in email via Adobe Target and Adobe I/O Runtime in Adobe Campaign. With Adobe Campaign you can set up collaborative processes for the creation and approval of the various stages of marketing and communication campaigns: approval of the budget, target, content, etc.